Marketing - The Book Shelf

Our marketing services are ideal if you:

Want to give your book the best possible chance of success.
Find book marketing confusing.
Don’t have the time/skills/confidence/passion to figure it out.

These extras will help you:

Gain more awareness and exposure for your book to draw in a bigger audience.
Potentially get a bestseller.
Build a brand, rather than just a book.

The essential author marketing services we offer:

As an author, there are some basic things you need to market your book. We’ll help you create these vital assets:

Author bio… because every author needs a bio that really sells them and their authority! We’ll create a long bio for your website, a short bio for your back cover, and a snippet bio for social media.
Blurb… because every book needs a blurb that really sells the book and its benefits. We’ll create a long description for Amazon and other websites, a short blurb for your back cover, and a tagline for social media.
Blogs… because you need to lure readers in with tasters that build up your audience and make them eager to read your book. We can edit your blogs or write them for you.
Amazon categories… because we know the secrets that can get you a bestseller on Amazon, and we want to share those secrets with you. We’ll help you choose the right categories to maximise your book’s exposure.

The extra special marketing services we offer:

Marketing a book is challenging, so you need something that makes your book stand out among the crowd. We offer some extra special services for authors who want to make it big!

Author brand… because you’re not just publishing a book—you’re building authority and credibility. We’ll come up with a branding package that suits you as an author, including fonts and a colour palette.
3D covers… because they look super professional and make excellent assets for social media. We’ll create a range of 3D covers for you.
Website… because readers want a central location to engage with you and find out more. We’ll create your site, design it, add your content, and host it. Our partner web design agency Fivetastic will create your site.
Icon… because your website and social media pages need an icon that looks ace and summarises you in a tiny form.
Book trailer… because short video trailers capture readers’ attention and are a new, compelling type of book marketing. We’ll create a 30-second video trailer for your book.
Amazon ads… because you can get your book in front of more people by running pay-per-click adverts. We can set up and run your Amazon ad campaign for you.

How it works:

We provide everything you need on your self-publishing journey to market your book…

To get started, we’ll have a call to discuss your marketing goals.
We’ll create a marketing plan for your book.
We’ll work with you to create the assets you need.

Our marketing services are bespoke to you, and the prices depend on what you need. Get in touch for a free quote.

The legal bit

If you’d like to record the call for future reference, feel free to do so, but please don’t share it with anyone.

We take our authors’ privacy seriously, so rest assured we won’t share your documents, details, or the content of our discussions with anyone.

We delete all files after the project’s completion aside from those used for marketing purposes.

You can see our privacy policy here.

Our experience

At The Book Shelf, we specialise in nonfiction books that make the world better. We empower our authors to write life-changing books for their readers. We’ve worked on over 500 books with authors around the globe—from first-timers to New York Times bestsellers to non-native speakers and everyone in between. If you want to change your readers’ lives, we want to help you achieve that.

Our specialist areas are:

Business: This might include entrepreneurship, leadership, getting out of the rat race, or building a business. It might relate to your particular business, teaching the reader a skill or sharing expertise on your subject matter (such as property development or animation).
Personal development: This includes books on how to make the reader’s life better, such as how to become happier. It might also mean teaching them individual skills such as goal-setting or nutrition. It often includes aspects of psychology, health, and wellbeing.
Philosophy: This can be any area of philosophy from ethical theories to ways of life, metaphysics to morality. It may be an analysis of traditional philosophy or proposing a new approach for readers.

What our clients say about our coaching services

"I'm in the process of turning a book into online training and must become active blogging on across social media platforms. I don't have time to write anything new and Ameesha researched and wrote 10 ready-to-go blog articles for me that went beyond my book content and beyond my expectations."

Sharrell Kline, author of "Positively Managing Performance", 2018

"Ameesha has not only been my editor but my writing coach for now almost a year. The Book Shelf is a one-stop shop! She made it so easy to help me with all my marketing and social media needs so I could concentrate on what I love most—writing. From the book cover (3D book covers I love!) to setting up my website, book design, and helping with blogs, they not only brought my book to life, but also my brand! I have yet to come across such a professional who has far exceeded my expectations. Ameesha's patience, professionalism, creativity and experience is by far the best I have seen. I strongly recommend Ameesha and her team for all your editorial and marketing needs."

Tenaz Sunavala, author of "The Path to Empowerment", June 2021

"Without Ameesha and the team at The Book Shelf, my book would still be sitting unread on my laptop. Then she coordinated the input of her designers to deliver elements that I could not: creating the cover I had envisaged and creating a perfect graphic solution to a unique formatting request!"

Mark Lanyon, author of "Who Stole Grandma?", June 2021